Market Harborough

The 80’s market hall in Market Harborough has seen its fortunes decline over recent years leading to a tired and poorly let facility, failing to attract significant numbers of shoppers.

Quarterbridge was appointed by Harborough District Council to design, specify and project manage the redevelopment of the market and in particular concentrating on providing a strong fresh food and catering offer.

New branding guidelines

Quarterbridge also developed a new brand and branding guidelines for ‘Harborough Market’ blending the heritage of the market town with a contemporary feel to which shoppers would find relevant.

Relocation of traders

Quarterbridge helped manage the relocation of existing traders to a temporary market location during the construction period and our agency staff recruited many new traders in time for the market launch.

Improved shopper flow

The development included new market flooring, public toilets, ceiling and wall finishes, lighting, signage and a general re-modelling of the layout to promote improve shopper flow. The introduction of a new and sizeable high-quality market café acts as the heart of the market, acting as an anchor between the food and non-food hall.

New food hall with moveable stalls

The new food hall was engineered as the main attraction and the market delivery proved correct, significantly boosting market footfall. A large area within the non-food hall was designed for moveable stalls, the layout of which changes daily depending on the particular offer. This promotes the Sunday antiques market which flourishes.

Back to Case Studies