In a sophisticated retail arena, markets must reinvent themselves to meet modern expectations. It simply isn’t enough to rely on reputation alone to attract a loyal shopper base. Markets, like any other business, must be promoted.
Identity and Signage
A market comprises an eclectic mix of individual traders but there is always a collective name by which the market is known, often with historic roots. Although a market is often the single largest retailer within a town centre, it usually has the least retail identity. A recognisable identity registers a trustworthy, easily identifiable image in the minds of shoppers and visitors.
Quarterbridge designers create innovative market identities based on research and creative understanding of a particular site. We take particular care to ensure that everything works on a practical level – whether for signage, press advertisements or in social media for example.
Good signage is essential, whether it’s directional signage, an entrance sign or banners for an outdoor market. We have worked with some of the largest sign companies in the UK and can project manage design, manufacture and installation for any scheme.
Promotion and PR support
Few businesses can rely on reputation alone; behind the most successful markets there are pro-active marketing teams that stay ahead of customer demand. Press advertising, events, PR, social media, web sites, blogs… all useful tools available to modern businesses as a way to reach their target audience. Knowing how to manage and maintain them is another thing.
Maintaining an active digital presence is essential for any modern business as the internet is often the first place consumers will look for information. Web sites, social networking, blogs, search engine advertising, email marketing: the list of low cost, highly effective tools available for markets to reach consumers is mind-boggling.
Quarterbridge understand what customers want and importantly, we know how to attract them to your market with tried and tested techniques. Our highly experienced team can advise on every area of your promotion needs from researching demographics to organising and promoting a launch.