Today is the start of the 2015 Love your Local Market Fortnight - a celebration of our market culture that happens every year in May.
1172 markets are taking part this year, putting on events all over the UK to promote all that’s best about shopping and trading at the market. LYLM is also all about entrepreneurship and since it started in 2012 the markets industry has pledged over 10,000 pitches to new traders.
It all started in 2012 amidst fears for the future of our High Streets, when the idea of a National Market Day was proposed alongside the government’s High Street Review. The idea for Love Your Local Market fortnight was born …… and four years later it is going strong.
Market day still holds a special place in the hearts of people from all walks of life
Markets have a long-standing place in the towns, cities and villages of the British Isles. They were the cornerstone of every major settlement throughout our history, with people bringing in goods to trade from surrounding settlements in order to feed themselves, but also the citizens of the conurbations they visited. Market day still holds a special place in the hearts of people from all walks of life, as a place to shop but also to socialise, meet up with acquaintances and catch up on some gossip.
Today’s markets are seeing something of a revival in fortunes
Today’s markets are seeing something of a revival in fortunes. With shoppers wary of long supply chains, emphasised in the 2013 horse meat scandal, we are turning once more to our butchers, bakers and other more traditional outlets, tempted by the assurance of provence in the goods we are buying, but also to see a friendly face and to support our local businesses. Love Your Local Market has been devised to herald the changes and to make shoppers aware of what is on offer on their doorstep.
Lead partners, The National Association of British Market Authorities (Nabma) bring nearly 100 years of experience to the campaign and are keen that this knowledge is shared with as many markets as possible. Also embracing the 21st Century the organisation runs roadshows across the country in the lead in to the campaign each year, to give market organisers ideas towards their events, and to arm them with social media advise so they can reach a new generation of shoppers.
Quarterbridge are proud to be supporting the campaign
Quarterbridge are proud to be supporting the campaign as one of the #MarketBiz15 companies featured during the LYLM fortnight. We have played an active role in promoting LYLM in many of the markets we have helped and seen first hand the positive results it delivers.